On March 24, 2025, Chengdu, the "park city under the snowy mountains", ushered in a sweet appointment spanning seventy years. The opening welcome meeting of the 112th National Sugar and Wine Products Fair kicked off with global attention. Industry insiders and representatives from all walks of life gathered in Chengdu and went to the industry ceremony with millions of online viewers on the live broadcast platform with the theme of "The Sugar and Wine Fair is the right time to ride the wind and waves for seventy years."
The journey of the seven-rank: the leap from "material supply" to "global benchmark"
Since the first National Supply Conference held by the Beijing Xiyuan Hotel in 1955, this year's Sugar and Wine Fair has been around for seventy years. In the past seventy years, from a material adjustment platform in the planned economy era to a comprehensive exhibition with wide influence in the global food and wine industry, the transaction volume of sugar and wine fairs has increased from tens of millions of yuan in the early stage to tens of billions of yuan in recent years. Behind the data transformation is the collective memory of the Chinese people from the "ticket era" to "quality consumption": the annual production target of mechanism sugar in 1957 was 620,000 tons, and the sugar production in 2024 has reached 9.72 million tons; from scarce products that can't be bought or eaten, to the table aesthetics of "Michelin" and "black pearls", the sugar and wine party has always been a vivid footnote to the improvement of China's people's livelihood. Now, the sugar and wine fair is not only the "barometer" of China's food industry and the "barometer" of China's wine industry, but also the "decoder" of the global food trend, witnessing China's leap from "following" to "leading".
Paying tribute to the times: the two-way journey between cities and exhibitions
Four major awards were announced at the opening ceremony, paying tribute to the meritorious forces in the seventy-year journey. The four major awards "People Merit Award", "Industry Contribution Award", "City Glory Award" and "Special Contribution Award" were announced one by one.
The Merit Award of Peer Merit Award was awarded to 21 industry-leading enterprises including Moutai, Wuliangye, China Resources, etc., commending their persistence in "walking with the people's happiness"; the Industry Contribution Award was awarded to industry leaders such as Ji Keliang and He Jihong, affirming their leadership of "expanding boundaries with foresight"; the City Glory Award was won in 11 cities including Jinan, Nanjing, and Zhengzhou, witnessing the "symphony of exhibitions and city"; the Special Contribution Award was awarded to Chengdu only to commend its legend of "symbiosis with symbiosis" with the Sugar and Wine Club for 38 years.
Since its first relationship in 1987, Chengdu has relied on its deep trade genes and vigorous innovation vitality to continuously promote the expansion of the Sugar and Wine Fair from a single exhibition hall to the whole city, and has gradually realized an innovative model of deep integration of exhibitions and cities. This model not only enriches the connotation of the sugar and wine party, but also becomes an important tool for Chengdu to build a world-renowned cultural city. In 2024, Chengdu proposed for the first time to upgrade the "exhibition" to a "festival". This innovative measure greatly expanded the influence of the sugar and wine parties and the economic driving effect, directly driving the service industry to increase revenue by more than 10 billion yuan, injecting strong impetus into urban economic development. This year, Chengdu further upgraded the "exhibition" to "season". By extending the event cycle, enriching the event format and expanding the event space, it has comprehensively improved the participation and experience of the sugar and wine party, and created a more large-scale and influential urban festival brand. This upgrade not only covers traditional exhibition displays, but also integrates diverse elements such as cultural experience, food feasts, and tourism, further promotes the deep integration of exhibitions and urban life, and brings new growth poles to the urban economic, cultural and social development.
Going to the New: A Sweet Answer to Mutual Learning in Civilization
In the wave of development of the food industry, the National Sugar and Wine Fair has always played the role of a leader and witness. As a weather vane of the industry, it is not only a barometer of the development of China's food industry, but also an important platform for exchanges and cooperation in the global food industry. In 2025, the 112th National Sugar and Wine Fair, with a new attitude and innovative concept, had an exhibition area of 325,000 square meters, attracting more than 6,600 exhibitors to participate in the exhibition, delivering a "sweet answer" to the industry and the city.
This year's Sugar and Wine Fair has many highlights, and many special areas have made their debuts. On the one hand, we will set up a special zone for artificial intelligence equipment for the first time to absorb leading technology companies and showcase the latest application achievements of the global artificial intelligence technology in the food industry. On the other hand, a special area for healthy food and technology service will be set up for the first time, focusing on displaying low-GI food, clinical nutrition food, medicinal food, scientific and technological services, etc. In addition to exhibitions, there are also conferences and events focusing on industry seminars. It is reported that the Sugar and Wine Fair will hold more than 50 professional conferences and forums including the "CFDF Food and Beverage Industry Development Conference" with the theme of "Integration and Innovation, Brewing the Future Together".
The Sugar and Wine Fair is not only a grand event in the domestic food industry, but also an important platform for exchanges and cooperation in the international food industry. This year's Sugar and Wine Fair attracted many international exhibitors and visitors. It is reported that the international exhibition area is nearly 60,000 square meters, and about 2,000 international brands from more than 50 countries and regions participated in the exhibition, which will further promote food cultural exchanges between different countries and regions. Through the Sugar and Wine Fair, China's food industry not only showed the world its strength and innovative achievements, but also absorbed international advanced technologies and concepts. At this moment, the Sugar and Wine Fair transcends the significance of trade and becomes a "switch" for mutual learning between civilizations: China provides the world with an open and shared "sweet solution" with the world's third largest sugar consumption market and an industry scale of over one trillion liquor. This "sweetness" is a thermometer for a better life for 1.4 billion people, and it is also an oriental answer to mutual learning between civilizations.
The whole city enjoys: the spring symphony of the international consumer center city
On March 23, the National Sugar and Wine Fair Organizing Committee and the 2025 Spring Sugar Season Chief Partner Snow Beer, created the Spring Sugar Life Season, has just come to an end. This grand "spring party" has been greatly welcomed by citizens and tourists.
From March 25 to 27, the 112th National Sugar and Wine Products Fair continued to heat up in Chengdu. Century City New International Convention and Exhibition Center and Xibo City Double Hall have coordinated to bring together a number of new products from around the world for the first launch; international guests and technology Lingshu airborne the 112th National Sugar and Wine Fair Chief Partner Summary Wine Exhibition Area; Kuanzhai Alley "Food Rongcheng" theme block, hundreds of famous stores "City Sugar Delivery" game, World Heritage Marathon and other more than 200 activities to build a comprehensive consumption scenario of "shopping spring sugar, tasting spring sugar, eating spring sugar, and chain spring sugar".
When the sun bird flies to the five continents and all the worlds with the Chinese flavor, the narrative of people's livelihood began in 1955, it is continuing to write a new chapter of a community with a shared future for mankind in Chengdu - using consumption upgrades to drive industrial transformation and using civilization integration to explain the responsibility of a major country.
